Building a Legacy
Apple Autos is not a typical dealership because it was built on the beliefs that people always come before profit. As a result, our best-price policy, mission, brand promises, and values were implemented. It is apparent that people come first at Apple Autos, and that goes for both employees’ and customers. Across the walls at all five of our locations are quotes by Leonard Rydell, founder of the Rydell group and major asset to the beginning of Apple Autos. Some of our favorite “Leonardism’s” are…
- “Never take advantage of a customer, even if you can.”
- “Don’t worry about the money, take care of the customers and the volume and money will be there.”
- “Put yourself in a position to take care of as many people as possible.”
- “Seek excellence, and the rest will follow.”