About Our Company

Our History

In 1993, the worst performing Ford store in the Twin Cities was purchased with the intent to build one of the largest dealerships in the Midwest. Just 8 months later, Apple Autos’ doors opened and the number of employees soon tripled. Over the next 25 years, the company would grow into becoming a 5-location, 8-brand automotive dealership with 2 collision and glass repair shops.

On a mission to do things differently from any other automotive company, we focused our efforts on providing unmatched quality automotive products and service by implementing the Best Price Philosophy. By putting our best foot forward every day, we would always aim to exceed our customers’ and employees’ expectations, maintaining their loyalty for a lifetime.

Apple Autos’ Vision

To be famous for extraordinary customer experiences with people who are empowered to create growth and loyalty for a lifetime.

Apple Autos’ Mission

Industry Leader
Our goal is to be an industry leader in providing unmatched quality automotive products and services.

Meeting Needs
We will constantly strive to meet the changing needs of our customers. Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence.

Constant Growth
Together we will set and continually improve sales, service and operational standards to ensure long-term market leadership and profitability.

Exceed Expectations
It is our mission to exceed our customers’ and employees’ expectations and maintain their loyalty for a lifetime.

Apple Autos’ Values

Apple Autos’ Philosophy

The Apple Autos’ philosophy is based on five key areas that we believe are critical to business success:

  1. Customer Enthusiasm
  2. Employee Satisfaction
  3. Financial Performance
  4. Market Effectiveness
  5. Ongoing Improvement

We count all areas of our philosophy as equal in importance and will continue to strive to reach a level of excellence in each.