About Bob King Automotive Group

Building a Legacy

Bob King began his auto career in 1958, in Greensboro, North Carolina. The talented Mr. King quickly rose to a management position through long hours of hard work and the goal of one day owning his own dealership. Mr. King's dream became a reality in 1968 when he acquired a Rambler franchise. True to his belief in volume, in his first full month of business he surpassed the previous dealer's annual sales. In 1978, the Mazda franchise was acquired and in 1979 Robert King, III (“Rob”) began working full-time at Bob King Automotive Group.

In 1986, the Mitsubishi franchise was added. While leading the Triad in Mazda sales, it was Mitsubishi that firmly established the King organization as the volume leader. In 1994, Bob King Mitsubishi was the number one Mitsubishi truck volume dealership in the United States and ranking in the top five total sales in Winston-Salem, North Carolina. The Kia franchise was acquired in 1996 and quickly rose to one of the top volume retailers in the southeast. Most notable is the dealership's customer satisfaction scores, often placing the dealership in the top ten in the United States. In 1999, the Hyundai franchise was added to the current holdings. Once again, quality service and volume have led Bob King Hyundai to lead the Triad and most recently, lead North Carolina in volume and customer satisfaction.

Today, Rob King is the CEO and President of Bob King Automotive Group which now employs over 170 team members. Ronnie Quate, who began working at Bob King Mazda in 1994, is now the Managing Partner of the Kia dealership.

Hear From Our Leadership Team!

Partners With Our Community

At Bob King Auto Group, we strive to be much more than a business. We are partners with our community and as an employee, you will get a chance to give back as well. We partner with many local organizations, charities and events with the goal of supporting our local community and the less fortunate. Earlier this year, we participated in the Color Run, which gives back to local families in need around the holidays!