Our goal at Cedar City Motor Company is to be an industry leader in providing unmatched quality automotive products and service while continually striving to meet the changing needs of our guests. We implemented the ‘Best Price Philosophy’, which means no haggle and no hassle, in order to provide a more relaxed, honest, and enjoyable car buying experience. It is our mission to exceed our customers’ and employees’ expectations, maintaining their loyalty for a lifetime. We recognize the greatest resource we have is our employees and we never take that for granted. We strive to fill open positions within our ranks first, creating career paths for many of our employees regardless of where they start in our company.
We are very proud of our culture which largely comes from being a part of the Rydell Auto Group. The Rydell Auto Group was founded in 1954 and has grown into a group of 85 stores in 17 states! Our Founder, Leonard Rydell, had many strongly held business and personal philosophies that served him well. These philosophies, known as “Leonardism’s”, help guide us through our daily business and personal decisions. Some of our favorite “Leonardism’s” are…
To be so effective that we are able to be helpful to others.
Our goal is to be an industry leader in providing unmatched quality automotive products and services.
We will constantly strive to meet the changing needs of our customers. Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence.
Together we will set and continually improve sales, service and operational standards to ensure long-term market leadership and profitability.
It is our mission to exceed our customers’ and employees’ expectations and maintain their loyalty for a lifetime.
The Rydell philosophy is based on five key areas that we believe are critical to business success:
Our philosophy holds that each area is of equal importance and we continually strive to reach a level of excellence in each area. However, in any planning or decision making process, or in any situation of seeming conflict or contradiction among the five critical areas, Customer Enthusiasm will always carry the most weight.