About Our Company

Our History

Our owner, Mike Aus, has been in this business for over twenty five years! Our greatest value is guest enthusiasm, so our sales consultants aren't paid based on how much money is made from the sales transaction. Instead, they earn their living based on how satisfied our customers are with their purchase and overall experience. Over the past few years, we've continued to build our loyal customer base, which speaks to how enthusiastic we are for the future! Here at Durango Motor Company, we believe our employees are the fuel that drives our business, so we treat each person like a valuable part of the team.

Our Values

Honesty and Integrity
Individual Responsibility and Accountability
Unconditional Dedication to Excellence
Cooperation & Communication
Our People
Ongoing Improvement
Being Good Community Citizens

We are very proud of our culture which largely comes from being a part of the Rydell Auto Group. The Rydell Auto Group was founded in 1954 and has grown into a group of 85 stores in 17 states! Our Founder, Leonard Rydell, had many strongly held business and personal philosophies that served him well. These philosophies, known as “Leonardism’s”, help guide us through our daily business and personal decisions. Some of our favorite “Leonardism’s” are…

  • “Never take advantage of a customer, even if you can.”
  • “Put yourself in a position to take care of as many people as possible.”
  • “Seek excellence, and the rest will follow.”

Rydell’s Vision

To be so effective that we are able to be helpful to others.

Rydell’s Mission

Industry Leader
Our goal is to be an industry leader in providing unmatched quality automotive products and services.

Meeting Needs
We will constantly strive to meet the changing needs of our customers. Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence.

Constant Growth
Together we will set and continually improve sales, service and operational standards to ensure long-term market leadership and profitability.

Exceed Expectations
It is our mission to exceed our customers’ and employees’ expectations and maintain their loyalty for a lifetime.

Rydell Values

Rydell’s Philosophy

The Rydell philosophy is based on five key areas that we believe are critical to business success:

  1. Customer Enthusiasm
  2. Employee Satisfaction
  3. Financial Performance
  4. Market Effectiveness
  5. Ongoing Improvement

Our philosophy holds that each area is of equal importance and we continually strive to reach a level of excellence in each area. However, in any planning or decision making process, or in any situation of seeming conflict or contradiction among the five critical areas, Customer Enthusiasm will always carry the most weight.