Our Histroy
Kayser began selling and servicing cars back in 1925 on East Washington Avenue in Madison. Paul A. Kayser, a farmer from Fitchburg opened the dealership to sell and service the new Ford Model T. Thanks to the loyalty of so many satisfied customers and the dedicated & effective work of so many Kayser employees, we grew to be the largest Ford dealership in the state.
Kayser has since grown to sell Chrysler, Dodge, Jeep, Ram, Chevrolet, Buick, Isuzu Trucks, Ford, and Lincoln brands in seven locations: Sauk Prairie, Pulaski, Oconto Falls, Watertown, and Madison.