About Our Company

About Us

The Bachrodt family opened their first Chevrolet dealership in Rockford, Illinois in 1953, owned and operated by, Lou Bachrodt Jr., the patriarch of the family. In 1980 it moved to its current location at the Cherryvale Mall. To date, we still own and operate two dealerships in Rockford, Illinois offering Chevrolet, Jeep (Eagle,) Buick, BMW, Pontiac, GMC, Volkswagen and Isuzu.

As you can see, Team Bachrodt has grown considerably, with over 750 associates and hopefully one more – YOU!