About Our Company

Our History

Minot Chrysler Center was founded in 1989 when the Rydell Group purchased Don Moe Dodge in Minot, ND. The Rydell Group purchases dealerships in order to provide an opportunity for a new individual to become the owner of the dealership, and to live in and be a part of the local community. This allowed Larry Durand to purchase the store in 1991. Larry quickly embraced the Rydell Brand Promises, one of the most important being “One Low Price, Plain and Simple, Always” – which is still in practice today. In 1966, Larry purchased the Toyota franchise to go along with the Dodge, Chrysler, and Plymouth brands, and the store became known as Minot Chrysler & Toyota Center.

From the start, Larry and his team have strived to make the dealership the best place to buy a new or pre-owned vehicle in NW North Dakota. The team has grown from 25 in 1989 to over 130 employees currently supporting Dodge, Chrysler, Jeep, Ram, Fiat and Toyota brands, as well as the Cartiva of Minot and Cartiva Clearance Center locations.

Minot Automotive Center has remained an industry leader for over 25 years, and we will strive to continually improve and grow in the future to meet the needs of our valued customers.

We recognize the greatest resource we have is our employees and we never take that for granted. We strive to fill open positions within our ranks first, creating career paths for many of our employees regardless of where they start in our company.

We are very proud of our culture, which largely comes from being a part of the Rydell Auto Group. The Rydell Auto Group was founded in 1954 and has grown into one of the largest privately held dealership groups in the United States. Our Founder, Leonard Rydell, had many strongly held business and personal philosophies that served him well and help guide us through our daily business and personal decisions.

Rydell’s Vision

To be so effective that we are able to be helpful to others.

Rydell’s Mission

Industry Leader
Our goal is to be an industry leader in providing unmatched quality automotive products and services.

Meeting Needs
We will constantly strive to meet the changing needs of our customers. Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence.

Constant Growth
Together we will set and continually improve sales, service and operational standards to ensure long-term market leadership and profitability.

Exceed Expectations
It is our mission to exceed our customers’ and employees’ expectations and maintain their loyalty for a lifetime.

Rydell Values

Rydell’s Philosophy

The Rydell philosophy is based on five key areas that we believe are critical to business success:

  1. Customer Enthusiasm
  2. Employee Satisfaction
  3. Financial Performance
  4. Market Effectiveness
  5. Ongoing Improvement

Our philosophy holds that each area is of equal importance and we continually strive to reach a level of excellence in each area. However, in any planning or decision making process, or in any situation of seeming conflict or contradiction among the five critical areas, Customer Enthusiasm will always carry the most weight.