Building a Legacy
On a mission to do things differently than other automotive dealers, we at Okoboji Motor Company focus our efforts on providing unmatched quality automotive products and service and implemented the ‘Best Price Philosophy’. We strive to provide a more relaxed, honest, and enjoyable car buying experience. We aim to exceed our customers’ and employees’ expectations, maintaining their loyalty for a lifetime. We recognize the greatest resource we have is our employees and we never take that for granted. We strive to fill open positions within our ranks first, creating career paths for many of our employees regardless of where they start in our company.
We are very proud of our culture which largely comes from being a part of the Rydell Auto Group. The Rydell Auto Group was founded in 1954 and has grown into a group of 85 stores in 17 states! Our Founder, Leonard Rydell, had many strongly held business and personal philosophies that served him well. These philosophies, known as “Leonardism’s”, help guide us through our daily business and personal decisions. Some of our favorite “Leonardism’s” are…
- “Never take advantage of a customer, even if you can.”
- “Put yourself in a position to take care of as many people as possible.”
- “Seek excellence, and the rest will follow.”