About Our Company

Our History

The original dealership was purchased by the Rydell Company in September of 2004, it is located in Spirit Lake, Iowa. It was named Okoboji Motor company due to the fact that it is in tourist area known as Okoboji in the Iowa Great Lakes Region. Upon purchase most employees stayed and continued to grow with the company. Several employees had to be added due to the growth of the business. The dealership was remodeled in 2006.

The Rydell Company is owner of multiple stores from the Midwest to California to Arizona. Provides growth opportunities for current employees as well as new employees. The Rydell company is largest dealership group that operates under the same values. Either company owned or individually owned. One of the tying values is “one low price, plain and simple, always.” Rydell stores are best priced stores prices are marked for everyone to see even our competition.

On a mission to do things differently from any other dealers, we focus our efforts on providing unmatched quality automotive products and service. We implemented the ‘Best Price Philosophy’, which means no haggle and no hassle, in order to provide a more relaxed, honest, and enjoyable car buying experience. It is our mission to exceed our customers’ and employees’ expectations, maintaining their loyalty for a lifetime. We recognize the greatest resource we have is our employees and we never take that for granted. We strive to fill open positions within our ranks first, creating career paths for many of our employees regardless of where they start in our company.

We are very proud of our culture which largely comes from being a part of the Rydell Auto Group. The Rydell Auto Group was founded in 1954 and has grown into one of the largest privately held dealership groups in the United States. Our Founder, Leonard Rydell, had many strongly held business and personal philosophies that served him well and help guide us through our daily business and personal decisions.

Rydell’s Vision

To be so effective that we are able to be helpful to others.

Rydell’s Mission

Industry Leader
Our goal is to be an industry leader in providing unmatched quality automotive products and services.

Meeting Needs
We will constantly strive to meet the changing needs of our customers. Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence.

Constant Growth
Together we will set and continually improve sales, service and operational standards to ensure long-term market leadership and profitability.

Exceed Expectations
It is our mission to exceed our customers’ and employees’ expectations and maintain their loyalty for a lifetime.

Rydell Values

Rydell’s Philosophy

The Rydell philosophy is based on five key areas that we believe are critical to business success:

  1. Customer Enthusiasm
  2. Employee Satisfaction
  3. Financial Performance
  4. Market Effectiveness
  5. Ongoing Improvement

Our philosophy holds that each area is of equal importance and we continually strive to reach a level of excellence in each area. However, in any planning or decision making process, or in any situation of seeming conflict or contradiction among the five critical areas, Customer Enthusiasm will always carry the most weight.