About Rice Motor Company

Building On Our Success

Rice Toyota is the 1st Toyota Dealership ever established in the Southeastern United States in 1965. Owned and operated on Battleground Avenue by the Rice Family for over 50 years, we offer a professional work environment with opportunity for growth, advancement, and a long term career.

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Awards & Recognition

Community Involvement

Over the years, our team at Rice Toyota has given back to the community in a number of ways. We are proud to support local charities and events to help make a difference in our community. We believe in not only saying that we care, but showing how much we care through the work we do with a variety of wonderful organizations and programs. Thank you for helping us support these local charities over the years and helping make our community a better place. Some of our community involvement includes -

Rice Toyota employee at a community event

Guilford County Schools

Triad SPCA

Greensboro Symphony Chamber Music Series

North Carolina A&T University

6th Oldest PGA Tour Event Wyndham Championship Platinum Sponsor

Greensboro Day School

Guilford County Revolutionary War Reenactment

Junior League of Greensboro

Family Services of the Piedmont

North Carolina Highway Patrol

Guilford County Sheriff's Department