Rydell Chevrolet was founded by Leonard Rydell (1913-2000) who started in the car business in the 1940’s in Montgomery, Minnesota. In 1954, at Chevrolet’s request, he moved to Grand Forks, North Dakota to operate the Chevrolet dealership. Leonard had many strongly held business and personal philosophies that served him well. These philosophies, known as “Leonardism’s”, help guide our group through our daily business and personal decisions.
In 1976, Leonard sold the business to his son, Wes. Under Wes’ direction, Rydell Chevrolet converted to the one price, no hassle, no haggle pricing policy that is followed today. In subsequent years, Rydell Chevrolet added Cadillac, Oldsmobile, GMC, Pontiac and Buick franchises to their lineup in Grand Forks. On March 12, 1990 the Rydell family built the Rydell Honda and Nissan Dealership in Grand Forks and in 2005, Rydell added the Saturn brand to our model lineup in Grand Forks. Over the years some industry brands have come and gone.
In 1980, Leonard and Wes helped one of their managers purchase a dealership in Mandan, North Dakota. Their goal was to help that manager to eventually own the dealership outright. The plan worked and Leonard and Wes have repeated the process with many other managers since then. The Rydell Group has now grown to over 83 dealerships in 17 states and continues to grow to this day.
To be so effective that we are able to be helpful to others.
Our goal is to be an industry leader in providing unmatched quality automotive products and services.
We will constantly strive to meet the changing needs of our customers. Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence.
Together we will set and continually improve sales, service and operational standards to ensure long-term market leadership and profitability.
It is our mission to exceed our customers’ and employees’ expectations and maintain their loyalty for a lifetime.
We believe that all decisions are to be made with integrity. Leadership is setting good examples for others to follow, expecting as much from yourself as from others.
We believe that we are responsible to satisfy the needs of our customers for all our products and services. Individual accountability for our own performance and for the quality of our products will demonstrate to our customers that we are enthusiastic about them and really care.
We believe that there is no place for mediocrity and halfhearted efforts. We accept personal responsibility for overcoming obstacles and being the very best. We actively choose to excel in every aspect of our personal and professional lives.
Close mutual support of one another is a fundamental tenet of ours. We value open communication and encourage new ideas, realizing that teamwork produces a better employee work environment and enthusiastic customers and suppliers.
We have nothing of greater value than our people. We respect the uniqueness of every individual and believe that such an attitude will build a team of confident, creative members possessing a high degree of initiative, self-respect and self-discipline.
We believe in not accepting the status quo, in constant improvement, and in the value of ongoing education in any form. We believe in providing opportunity for personal, professional and organizational growth within our Company.
We give willingly to and are actively involved in the support of our communities, because they provide us our success.
The Rydell philosophy is based on five key areas that we believe are critical to business success:
Our philosophy holds that each area is of equal importance and we continually strive to reach a level of excellence in each area. However, in any planning or decision making process, or in any situation of seeming conflict or contradiction among the five critical areas, Customer Enthusiasm will always carry the most weight.