About Our Company

Our History

Rydell Chevrolet was founded by Leonard Rydell (1913-2000) who started in the car business in the 1940’s in Montgomery, Minnesota. In 1954, at Chevrolet’s request, he moved to Grand Forks, North Dakota to operate the Chevrolet dealership. Leonard had many strongly held business and personal philosophies that served him well. These philosophies, known as “Leonardism’s”, help guide our group through our daily business and personal decisions.

In 1976, Leonard sold the business to his son, Wes. Under Wes’ direction, Rydell Chevrolet converted to the one price, no hassle, no haggle pricing policy that is followed today. In subsequent years, Rydell Chevrolet added Cadillac, Oldsmobile, GMC, Pontiac and Buick franchises to their lineup in Grand Forks. On March 12, 1990 the Rydell family built the Rydell Honda and Nissan Dealership in Grand Forks and in 2005, Rydell added the Saturn brand to our model lineup in Grand Forks. Over the years some industry brands have come and gone.

In 1980, Leonard and Wes helped one of their managers purchase a dealership in Mandan, North Dakota. Their goal was to help that manager to eventually own the dealership outright. The plan worked and Leonard and Wes have repeated the process with many other managers since then. The Rydell Group has now grown to over 83 dealerships in 17 states and continues to grow to this day.

Rydell’s Vision

To be so effective that we are able to be helpful to others.

Rydell’s Mission

Industry Leader
Our goal is to be an industry leader in providing unmatched quality automotive products and services.

Meeting Needs
We will constantly strive to meet the changing needs of our customers. Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence.

Constant Growth
Together we will set and continually improve sales, service and operational standards to ensure long-term market leadership and profitability.

Exceed Expectations
It is our mission to exceed our customers’ and employees’ expectations and maintain their loyalty for a lifetime.

Rydell Values

Rydell’s Philosophy

The Rydell philosophy is based on five key areas that we believe are critical to business success:

  1. Customer Enthusiasm
  2. Employee Satisfaction
  3. Financial Performance
  4. Market Effectiveness
  5. Ongoing Improvement

Our philosophy holds that each area is of equal importance and we continually strive to reach a level of excellence in each area. However, in any planning or decision making process, or in any situation of seeming conflict or contradiction among the five critical areas, Customer Enthusiasm will always carry the most weight.