Our Team

“Take care of the customer and your employees, and the rest will take care of itself.”

- Albert M. Serra

 
Al Serra Auto Plaza is proud to be part of Serra Automotive, one of the top ten privately-held retail automotive groups in the nation.

In 1973, founder Albert M. Serra began with a single Chevy store and a people-first philosophy. Within five years, the dealership achieved Top Five status in the United States and, in the process, fine-tuned a solid formula for growth and an unquenchable passion for success.

Following sound operational strategies, Serra Automotive has managed steady expansion in economies both struggling and strong.
 
Today, Serra Automotive operates in seven states and employs over 2,200 people. The network includes 44 dealerships and represents 56 automotive franchises, making it a formidable force in the $1 trillion automotive retailing industry.
 

A Network of Opportunity

The Serra Automotive network includes 44 dealerships across 7 states, and represents 56 automotive franchises.

Our Leadership

 


The Albert M. Serra Scholarship Program 

Our founder, Albert M. Serra, believed hard work, dedication, excellence in achievement, and a high standard of personal integrity & ethics are worthy of reward.

In honor of our founder and his passion to help deserving individuals build a brighter future, the Albert M. Serra Scholarship encourages and financially assists the children of eligible employees of all automobile dealerships associated with Serra Automotive in their pursuit of higher education.

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