About Our Company

Our History

President and Owner, Mark Montenero has been an integral part of Autoland throughout the last decade, and has dedicated himself to maintaining the rich company culture that has been developing for over half a century.

The robust history of Autoland began in the mid-1940’s when a young Donald Toresco first ventured into the automotive industry. In 1964, after years of dedication Toresco opened his first dealership in North Plainfield, NJ. Somerset Motors grew quickly to be a very well-known and respected dealership. In 1968, Mr. Toresco expanded his dealership and opened North Plainfield Dodge, offering both new and used vehicles. By 1975, the store had been reborn as Dodgeland and was the largest Chrysler Corporation dealership in the country. A true entrepreneur, Toresco set his sights even higher and in the early 1980’s he began construction of the world’s first auto mall. The goal was met when the first inventory arrived and customers could choose between Toyota, Chrysler, Dodge, and Jeep products.

According to Mr. Montenero, “Employee satisfaction begets customer satisfaction” as there is a close correlation between the two.

Mr. Montenero, serves on various automotive boards and is highly regarded within the automotive industry. He is a firm believer in giving back and continues to carry the torch for philanthropy, education, and civic support that Mr. Toresco held dear.