Dahl Automotive is a fifth-generation family-owned business, proudly serving communities since 1911. We first opened our doors in Westby, Wisconsin and soon after, moved to La Crosse, WI.
We are the eighth-oldest Ford dealership under continuous family ownership in the Country. Representing 10 new vehicle franchises over four expansive campuses in La Crosse and Onalaska, WI, and Winona, MN, we are uniquely positioned to serve our communities. We also operate an ABRA Auto Body & Glass franchise, and a Line-X franchise.
"At Dahl Automotive, we value each team member and their individual and collective contributions to the success of the team. Every person and position is valued equally and we are passionate about growing leaders and helping our team members reach their short and long-term career goals. We value our people in all of the roles they have – at home, at work and in the community, and really do strive to help them reach their full potential in all of these areas.
As a 5th generation owner, I invite you to apply to join our team. I look forward to working alongside you.” – Andrew Dahl, President/5th Generation Owner
Transform the auto industry by creating an exceptional guest experience that values individuals and grows leaders while delivering profitable growth for all.
To Keep People Moving!
YMCA and Snap Fitness Discounts
Verizon and Sprint Discounts
Great Discounts on Vehicles, and Services (Service, Detail, Parts) at Dahl
Prescription Safety Eyewear Discounts
Safety Footwear Reimbursements
Dahl Gear (Branded Clothing) Discounts
Uniform (Techs) Discounts
Jeans Day Fridays
One Saturday Off Per Month Guaranteed for Those Who Work Saturdays
Closed on Sundays
Medical, Dental, and Vision Insurance
Life Insurance - $15k Provided by the Company, Additional Voluntary Available
Accident, Cancer, and Critical Illness Insurance
Identity Theft Protection Insurance
Pet Insurance
401(k) with Automatic 3% Company Contribution After One Year of Service
Paid Time Off and 6 Paid Holidays
Bereavement Leave
“I love working at Dahl because the family is so community oriented. They are all about giving back. It’s One Dahl, One Team, One Plan, One Goal!”
Allan, Sales
“Family first atmosphere. Our company culture values families more than any company I’ve ever seen. We really care about growing people and growing leaders. Our company understands the ripple effect that has on future generations. I love working here!”
Andy, General Sales Manager
“I enjoy the cohesive environment where we all work together to accomplish our tasks – whether they are daily or long-range tasks. I appreciate the care that goes in to making sure we fit together well and that our personalities jive in such a way that we not only work as a team, but enjoy and respect each other.”
Deb, Accounting
“In the short time I have been with Dahl, I have already noticed they are striving to be the best in team building, the best in growing individuals and having the best culture second to none!”
Tim, Parts Manager
“I love working WITH a team and not FOR a team.”
Luke, Parts
“I am so thankful to work for a family that truly values not only their guests, but their employees as well. I have met some of the kindest people during my journey here. With everyone always having your best interest in mind, this is a company that dedicates itself to the wellbeing of others.”
Haley, BDC
“Working at Dahl is fast paced and fun loving. We are truly family. They really care about their employees which makes it easy coming to work.”
Gina, Service Manager
“Dahl provides you with the leadership and tools you need to succeed. The push to be successful is matched by the support given.”
Steven, BDC
“It’s an understanding company. When life happens, they make sure you are taken care of! The mission is to Keep People Moving and that definitely goes for the employees as well!”
Heather, BDC
“The quote “stay close to people that feel like sunshine” applies here. There are SO many people working for this company who feel like sunshine!”
Melanie, Accounting
“One of my favorite parts of being part of Team Dahl is that I know we are all working with the same goes in mind. I love the fact that the entire organization is family focused.”
Ben, Sales
“I love the great culture where everyone is valued, and we have great community involvement! This is a great, family focused company.”
Ted, Sales Manager
Quick Lane Tech
Internal Tech
Main Line Tech
Master Tech
Sales Consultant
F&I Manager
Sales Manager
General Sales Manager
General Manager
Ready to start your career?