We Treat Each Other Like Family

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What We Offer

The Don Johnson Way

As a fifth-generation family business, we want Don Johnson Motors to be different from other companies. Different in how we treat our guests, different in how we work together, and different in the extraordinary results we achieve. These differences are the direct result of our unique and distinct culture and they’re best captured in 28 core behaviors that serve as our daily roadmap. We call these fundamentals: “The Don Johnson Way”

Wisconsin Family Business of The Year