Luis Somoano began his career as a sales associate. He was promoted to Used Vehicle Sales Manager within two years. He later progressed to Pre owned Sales Manager of an imports store. In 1988 he formed Heat Motors which grew into Doral Automotive Group. Doral Lincoln was purchased in 2009, Ford of Kendall in 2019 and Lincoln of Cutler Bay in 2020.
We are family run and want all associates to feel like they are part of our family.
Established Doral Lincoln: 2009
Established Ford of Kendall: 2019
Established Lincoln of Cutler Bay: 2020
Clients Served Over 100,000k
Current Ownership Since 2009
Employees 250+
Locations 3
To be South Florida’s Dealership of choice for customers to purchase and service their vehicles.
To create a first-class purchase and service experience for our customer by developing our associates, implementing comprehensive training programs, and deploying technology to provide service excellence and transparency to the customer delivering an experience that is above and beyond their expectation
Lincoln Certified Pre-Owned Sales Leadership Award
2019 Ranked 7th Nationally
Currently Ranked 10th
Lincoln Leaders Award
2019 Ranked 4th Nationally
Currently Ranked 3rd Nationally
The 2019 Lincoln Leaders of Excellence Award
2 managers received
Ruben Lara began working at Doral Lincoln as a photographer. After almost one year, Ruben became a Tech Specialist. A tech specialist is an expert of all of the new vehicle technology. In this role, Ruben would go over all of the features with the new vehicle customers. Ruben was well liked by the customers and always had an interest in sales. He completed all of his certifications and became a Sales Associate. Ruben was nominated Brand Champion his second year as a sales associate. His success did not end there, Ruben was New Car Sales Associate of the year consecutively for two years after that.
Ruben Lara
Bri Almora started at Doral Lincoln as a Greeter. Bri was soon promoted to Service Concierge working closely with service clients and staff. It is here that she got a firsthand look at all of service positions and what each entailed. Within a year, Bri completed her certifications and training and began to work as a Service Advisor. Bri feels that her experience in each of these positions has helped her communicate better and establish a bond between her and her clients.
Bri Almora
Rolando Garcia started working at Doral Lincoln as a Sales Associate. In his first month, Rolando sold 19 vehicles. A year later Rolando was Sales Associate of the year and held that title for three years consecutively. Management took a liking for Rolando’s drive, enthusiasm and hard work. Rolando was offered a New Vehicle Sales Manager position and has been in this position for over three years. Rolando is thankful for management’s trust in him and providing him with this great opportunity.
Rolando Garcia
Alejandro Era began working in the banking industry. After graduating from college he felt he wanted to look into other employment options. Alejandro had taken plenty of Accounting courses in college and he wanted to find something in this field. Before starting with Doral Automotive Group, he wanted to make sure there was a career path available so that he could grow within the company. He accepted a position with Ford of Kendall’s Accounting Department as an Accounting Specialist. According to Alejandro, this was the best decision he could have made.
Alejandro Era
After graduating high school, Francisco went on to study at the Ford Asset Program for Ford Motor Company where he became Ford Master Tech and ASE certified. He also received an AA from Broward Community College. Francisco began working at the dealership in 1993 as a student assistant, when he graduated he became a full time technician. Francisco was later promoted to team leader. In January of 2020 he was promoted to Assistant Service Manager/Shop Foreman.
Francisco Mederos
Medical Insurance
Various competitively priced health insurance plans by Aetna
Dental Insurance
Aetna PPO and HMO plans available
Vision Insurance
Aetna coverage available at an affordable price
Life Insurance
Employer Paid Basic Life & AD&D through Mutual of Omaha
Short & Long Term Disability
Employer Paid Long Term Disability throught Mutual of Omaha
Supplemental Benefits
Critical Care Protection, Hospital and Accident Coverage as well as cancer care
401(K) Savings Plan
Company contributes to your 401K
Referral bonus
Employee Referral program
Career training & Advancement
Career Path and career training available
We take the role of being a good employer, a good neighbor, and an engaged and active member of the community to heart. Our team recognizes the value of a healthy, strong and safe community and works to maintain these goals through financial contributions as well as volunteering in charitable causes.
Our associates really enjoy working at these events because they can identify with these charities. For the American Cancer Society Relay for Life, there is a lot of preplanning. We start raising money months before the event. We have bake sales, raffles, special parking spaces, and car washes in preparation of this huge event.
We also donate money for every new car sold within a given month and all proceeds go to ACS Relay for Life. We participate in the ACS Relay for Life in the cities of Doral and City of Palmetto Bay. Cancer impacts so many people in all walks of life. This event is one that we get an abundance of volunteers. Everyone appreciates and see what a difference we can make.
After these events we typically get a few inquiries as to how they can apply and work for us because they get a firsthand view of us in action.
Carnival on the Mile – Doral Lincoln has been one of the main sponsors for a few years.
St. Jude Triathlon Miami – We have particpated in the South Beach St. Jude Triathalon. The owner completed the swimming portion of the race for the team.
Miami Women Who Rock – A network of women and businesses that honors women, health, businesses and believes in giving back.
American Cancer Society Relay for Life – American Cancer Society’s signature fundraiser for communities to give back and fight cancer.
Driven to Give events – Raises money for charities/schools by donating money for test drives. Schools such as Our Lady of Lourdes, Belen, Colombus and Coral Park.
Miami Dade Animal Services – We have held several adoption events where we cover all costs for neutering/spaying, vaccinations and adoptions of all pets.
Take a glimpse into our culture of giving, which includes some of the events and activities you see below!
