80 Years of Excellence
In 1934, Frank and Charlie Helms, the “Helms Brothers”, founded what is today Helms Bros. in Bayside as a Studebaker-Packard dealership. When Studebaker-Packard acquired the distribution rights for Mercedes in 1957, Helms Bros. became one of the first Mercedes-Benz dealerships on Long Island. Some years after the demise of Studebaker-Packard, the current owner of Helms Bros., Douglas Callahan, and his father purchased Helms Bros. from Frank and Charlie in 1977. Doug’s first position at Helms Bros was washing cars. He’s seen how technology and people’s needs have grown more complex over the years, but the Helms Bros’ philosophy has remained consistent: treat people with respect and dignity while fulfilling their automotive needs and desires. Today’s automotive experience includes all the luxury and convenience one expects with Mercedes-Benz. Helms Bros has a “split” facility; the showroom in Bayside is dedicated to the sale of New and Pre-owned Mercedes, and a separate facility in Flushing specializes in servicing Mercedes of all ages.
