Our Story
European Wax Center was founded over a decade ago on the belief that everyone deserves to feel beautiful, not concealing who we are, but by having the courage and confidence to reveal our natural, gorgeous skin. From humble beginnings inside of their father’s hair salon, Co-founders David (Chief Executive Officer) and Joshua Coba (Chief Operations Officer) opened the first European Wax Center in Aventura, Florida. Today, with more than 550 centers, operating in more than 41 states nationwide, European Wax Center is the world's leading wax center franchise in beauty services.