About OC Skincare, Inc. dba European Wax Center

Our Story

European Wax Center was founded over a decade ago on the belief that everyone deserves to feel beautiful, not concealing who we are, but by having the courage and confidence to reveal our natural, gorgeous skin. From humble beginnings inside of their father’s hair salon, Co-founders David (Chief Executive Officer) and Joshua Coba (Chief Operations Officer) opened the first European Wax Center in Aventura, Florida. Today, with more than 550 centers, operating in more than 41 states nationwide, European Wax Center is the world's leading wax center franchise in beauty services.

Our Philosophy

A clear vision and established set of values are the foundation of every great organization. At European Wax Center, these are the guiding principles that help shape our identity and transcend into every aspect of our culture. The truer we are to them, and the more we genuinely commit to our unique set of standards, the more successful we’ll be as a brand—and in life.