About Our Company

Our Team

The spirit of the Open Road


We believe in and work hard at being the best rather than the biggest. We consistently rank in the top 10% among all Harley-Davidson dealers nationally by HDMC standards for customer experience satisfaction.

We pride ourselves on being a customer-centric Harley-Davidson dealership. Whether you’re female, male, young adult, veteran, rider, passenger, or significant other, there's a respect. We take pride in learning what riding is to you. Many Open Road H-D Team members ride. They can relate to the riding community and are glad to talk about what riding is to you. We know many people are discovery-oriented, so we listen, understand, and make your riding experience authentic and second-to-none.

We sell FUN! Harley-Davidson® is a lifestyle brand; Open Road Harley-Davidson® is a lifestyle dealership. C'mon in and allow us to make your dreams a reality!

Our History

Our Beginning

Open Road Harley-Davidson was inaugurated in 2007 and is a five-time Harley-Davidson® Circle of Excellence Award Recipient and recognized as one of the top Harley-Davidson® dealerships in the region. We are conveniently located just off Interstate 41 in Fond du Lac, WI. Serving passionate Harley-Davidson buyers from all over Wisconsin and beyond!

We have a state-of-the-art facility with a knowledgeable team, New and Pre-loved H-D motorcycles, Genuine Parts & Accessories, riding gear, and collectibles. To keep you grinning for miles to come. We provide a top-notch service and repair business for Harley’s and host a retail digital store too. 

View Our History

Locally Owned

Our Leadership

Locally owned and operated by Pete Johnson and Lori Thiel. Both Wisconsin natives and successful entrepreneurs with over 35 years of experience. Pete’s love of riding started at a young age riding dirt bikes with his brothers. He has a true love for these machines: Pete has even been known to tear bikes apart and rebuild them just to understand the mechanics. Lori’s passion for riding was inspired by years on ATVs and dirt bikes on her family’s dairy farm.

Entrepreneurship was a lifelong aspiration for both Pete and Lori, so when they met at a Sturgis Rally, they began to dream together of owning a Harley-Davidson® dealership. They founded Open Road Harley-Davidson® of Fond du Lac, Wisconsin in 2007 and have been leading and inspiring others in reaching their riding goals. As Co-owners they share their passion for the community in supporting multiple charities each year while creating a place where riders and non-riders of all ages can come together.