About Toyota Carlsbad

History and Vision

Since Lou Jones opened the dealership in 1972, we've steadily grown to one of the region's best dealerships, regardless of brand, and we now boast over 350 employees! We've won the President's award for the past 26 years, which demonstrates our ability to effectively serve our customers on a yearly basis. Since we opened our doors, we've opened a used car lot and a collision center in 1984 and a parts center in 1996. More recently, we've expanded our used car lot to 4.2 acres in 1998, we opened new corporate offices in 2002 and we added a new service and parts department in 2008!

Beyond our expansion, we've also reached many key milestones including being named as a recipient of the Board of Governor's Award, receiving the President's Cabinet Award 4 times and becoming the largest Toyota dealership in terms of parts inventory and service volume in San Diego County!

Our Vision is to become the leader in the automotive sales and service industry. Along the way, we want to be recognized for our accomplishments and our meaningful contributions and for the exceptional value we deliver to our customers, our employees, business partners and our community. Finally, we strive to be in the forefront of change in our industry by modeling high standards of honesty and integrity in our working and business relationships.

We're not looking to stop there either! If you'd like to help fuel our growth into the future, please take a look at the Careers page and apply today!

Awards & Recognition

Partners With Our Community

At Toyota Carlsbad, we strive to be much more than a business and our Mission Statement reflects that. We ensure that every customer experiences the highest standard of customer service and satisfaction in a relaxed, friendly, and professional manner. We create an enjoyable workplace for our employees and we also support our community and its people.

The last item is especially important to us, so we partner with many local organizations, charities and events with the goal of supporting our local community and the less fortunate. Just last year, we helped promote different charirites for a chance to win $5000 towards the organization!