About Our Company

If you are looking for an organization that you can grow and develop your career, then we are the Employer of Choice for You!

Our Team

Why You'll Love It Here at Van Bortel

We Are Driven.

We are more than a car dealership. We are a brand driven by the principles of kindness, honesty, and love. Our mission is to give back each and every day, not just situationally. We care about our customers, our community, and our employees. We make a difference in people's lives and provide a safe haven for women. We are who we are because of Kitty Van Bortel, who combined her kindheartedness, customer philosophy, and savvy business sense to build a successful company and strong brand that people have trusted for nearly three decades. 

We Are Winners. 

Thanks to Kitty's leadership and every team member's committment to providing an exceptional customer experience at every interaction with Van Bortel Subaru, we've won customer love and some awards too. We're proud of the accomplishments and the recognition. 

We Are Hiring. 

If you share in our beliefs, please take a look at our open position on the Careers page and apply today!

Our Leadership

Our Leadership

Meet Kitty Bortel

When you meet Kitty Van Bortel, as so many customers of her three dealerships do every day, you know that she's the powerhouse behind the enormous, consistent success of Van Bortel Subaru, Van Bortel Ford and Van Bortel Chevrolet. Kitty owns one of the top selling Subaru dealerships in the nation, as well as one of the most successful Ford dealerships in a multi-state area. Her automotive group is now one of the fastest growing, privately held companies in the greater Rochester, NY area. With an investment of only $500, Kitty founded her first used car dealership in her front yard in 1985, lining up the cars in front of her small house in Victor, NY. She applied the experience she had gained as sales manager for John Holtz's Mercedes Benz/BMW dealership to her own enterprise, moving to a three-acre lot in 1990 and quickly gaining momentum until it was time to choose a brand and move into new car sales. It was only natural that she became attracted to Subaru because of their sturdy construction, excellent design, and focus on safety, reliability and comfort. She built a 6,000-square- foot facility in Victor to house Van Bortel Subaru, and opened the doors in 1991.

Kitty approached new car sales with a unique philosophy; She instinctively became the kind-hearted dealer. "I trust people, and I always have," she said in a recent keynote speech to the Greater Rochester Chapter of the National Association of Woman Business Owners. "And when you trust people, people will trust you. That's why we give our customers a fair price, and all the information they need to make a sound decision, and then we allow them to take the time to make that decision. No tricks, no games."

Click here to learn more about Van Bortel's leadership.