Our Growth

Since 2000, we’ve expanded our reach across the greater Chicagoland and Milwaukee areas! 2017 was an exciting year of growth for our organization. The year began with the addition of the Woodstock H-D group with locations in Woodstock and McHenry, IL. and Lake Geneva, WI. With this acquisition, WCMC was identified by Powersports News as among the largest (by sales volumes) Motorcycle distributor in the US!

2000 —

Windy City Motorcycle Company is Founded (WCMC)

2001 —

WCMC acquires Villa Park H-D and changes the name to Wild Fire Harley-Davidson. (14 Employees, $6M in revenue, 300 Bikes)

2003 —

WCMC renovates and expands Wild Fire H-D to 40,000 sq. ft.

2005 —

WCMC opens Windy City H-D at O’Hare Int’l Airport, Terminal 3

2007 —

WCMC acquires Suburban H-D of Palatine, IL changing the name to City Limits Harley-Davidson

2008 —

WCMC builds City Limits H-D, a state-of-the-art 52,000 sq. ft. facility

2010 —

WCMC acquires Oak Lawn H-D of Oak Lawn and Illinois H-D of Berwyn; consolidates the two and locates dealership in Countryside, keeping the name Illinois H-D

2011 —

WCMC acquires Zylstra H-D of St. Charles, IL., renaming it Fox River Harley Davidson

2013 —

WCMC opens Windy City Triumph in St. Charles, IL.

2015 —

WCMC hires and forms its “C” suite of COO, CMO, CFO

2015 —

WCMC acquires Starved Rock H-D in Ottawa, IL.

2016 —

WCMC acquires Dekalb H-D and completes a $2.7M expansion of Wild Fire Harley-Davidson

2016 —

After nearly a year of negotiation, WCMC acquires Milwaukee H-D, its first foray outside of Illinois

2017 —

WCMC acquires the Woodstock H-D Group which includes locations in Woodstock and McHenry IL and Lake Geneva, WI. We also opened its second MotorClothes only store located in the Stratford Square Mall, Bloomingdale, IL.

2018 —

WCMC & Milwaukee motorcycle company (MMC) acquire West Bend H-D. Milwaukee Motorcycle Company (MMC) was created in the Spring of 2018 to manage the Milwaukee market. We also added BMW to its line of bikes.

2019 —

WCMC employs over 420 people, teaches 2200 students and delivers over 5000 motorcycles annually, operates out of 16 plus locations with approx. 500,00 sq. feet of space and has become the largest Motorcycle distributor network in the U.S. Its revenues for 2017 are expected to approach $150M.